Google appears to be testing a major update to its Discover feed by integrating posts from Instagram, X (Twitter), and YouTube Shorts.
Google Discover’s Potential Social Media Expansion
Google is testing a significant change to its Discover feed, which has traditionally focused on news and recommended content. Some users report seeing social media posts appearing in the feed, marking a potential shift toward real-time content similar to social platforms.
What the Test Includes
According to images shared by Michael Brown, posts from Instagram, X (Twitter), and YouTube Shorts now appear in a horizontal scrollable format within Discover. Key features of this test include: – Posts displayed in a timeline-based order – Horizontal scrolling navigation – Direct links that open the respective social apps when tapped – Example: A banner showing “Latest posts from Sundar Pichai” on X
Limited Availability and Future Potential
The feature is currently in limited testing and not yet widely available. While Google has previously integrated YouTube videos into Discover, the inclusion of third-party social platforms like Instagram and X represents a major strategic shift. It remains unclear whether other platforms like Threads, TikTok, or Bluesky will be added in future tests.
This experiment suggests Google may be evolving Discover into a more social, real-time content hub, potentially competing more directly with traditional social media feeds.