By Guest 
Baidu has launched MuseSteamer, an advanced AI-powered video generation tool aimed at business users, alongside a significant overhaul of its core search engine—demonstrating the company’s growing commitment to generative AI innovation.
MuseSteamer: AI Converts Images into 10‑Second Videos
MuseSteamer enables enterprises to transform a single image into a short video—lasting up to 10 seconds—available in three tiers: Lite, Pro, and Turbo. While global AI labs such as OpenAI and tech giants like ByteDance, Tencent, and Alibaba have also introduced similar models, Baidu’s approach targets business applications exclusively. No consumer-grade app has yet been announced.
Search Engine 2.0: Smarter, More Flexible Queries
In tandem with MuseSteamer’s launch, Baidu’s search engine now accommodates complex, longer queries and supports both voice and image searches. AI-driven relevance algorithms have been enhanced to deliver more tailored results based on context and user intent.
Strategic Move Amid Stiff AI Competition
Baidu’s AI video and search upgrades arrive amid increasing competition from AI-powered chatbots and platforms. ByteDance’s Doubao and Tencent’s Yuanbao have gained popularity, intensifying pressure on Baidu to innovate. While rivals like OpenAI have focused on consumer-facing products (e.g., Sora subscriptions), Baidu appears to be doubling down on enterprise utility before branching out to the general public .
What’s Next for Baidu
MuseSteamer represents Baidu’s foray into multi-modal intelligence, signaling a broader strategy to transition from traditional search to comprehensive AI-driven content creation. The enterprise-centric model may evolve into a consumer offering, depending on enterprise adoption and strategic shifts. Meanwhile, the enhanced search capabilities aim to maintain Baidu’s leadership in China’s competitive search market.